Sell More By Tapping Into Emotions

Sell More By Tapping Into Emotions

Our emotions are ultimately the things we use to decide whether or not to buy a product or service – Logic rarely even comes into it. Think about the last time you bought an Apple product – did you buy it based on the price? Probably not – you likely...
Copywriting For Google

Copywriting For Google

If you want content to specifically rank in Google, there are a number of ways in which you can do it.   Google now brings up results based on a users intent, not their exact search phrase. This means,  if someone Googled ‘Tesco Sheffield’, chances...
Guiding customers down The Digital Marketing Funnel

Guiding customers down The Digital Marketing Funnel

The funnel above represents a typical marketing funnel – and it’s super important for you to understand the realities of digital marketing. All too often clients go to digital agencies and say ‘right, I’m investing in you to do my social media....