3 Warning Bells That You’re Getting Ripped Off By Your Digital Marketing Agency

by | Aug 4, 2017

I quite often hear horror stories from Business Owners and Managers about previous Digital Marketing agencies that have screwed them over, and it quite frankly really annoys me.

I just can't believe that there are genuinely people out there that are happy to take your money and confuse you with unnecessary jargon that you don't understand. Happy to sign you up to their services, and then hide behind smoke and mirrors when it comes to giving you updates and answering your perfectly reasonable questions.

It's just plain wrong.

So I thought I'd do something about it.

Below is a list of a few of the main warning bells you should be paying attention to when you look at your current Digital Marketing Provider, and whether they're ripping you off (anyone that's doing your SEO, Social Media, PPC Advertising, Email Marketing Google Analytics etc).

1) Do they use complicated Jargon that you don't understand? And if so, do they explain what it means CLEARLY to you?

I know (as a digital marketing service provider myself) that we need to use certain language to convey specific information, or instil confidence in you that we know what we're talking about. But there's a level. And many companies go way beyond that, clouding your head and confusing you with needless jargon (to make themselves look better).

Quite frankly this is a major no no and that HONK! HONK! noise telling you to walk away.

Ask them to explain it in plain english, and if they don't/won't/can't - then that tells you a lot about THEM, not you. If they truly knew what they were talking about, they should be able to explain it to a six year old. And if they can't do that, what hope have you got with them being able to understand and explain your business to potential customers online?

2) Do they send you regular reports that talk in plain english (not jargon that nobody can understand) so you can see first-hand if what they're doing is really doing anything for your business at all?

A second sign of a bad agency is if they take your money and don't even tell you what they've been doing with it. So you've paid them for 10 hours work this month, great! What have they been doing with those 10 hours? And what results have you got for it? You should receive even just a brief breakdown of their activities, and results that mean something to you (not their BS jargon-y rubbish).

3) Do they take forever to answer emails or return your phone-calls?

This is a sure-fire way of finding out if you are either:

A) Just another one of many clients on the list, and therefore not important enough to them to answer your queries ASAP

B) They have to think about an answer that doesn't make them look bad, and this may take a while to conjure up.

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