Blog
The Differences Between LinkedIn Premium Business & Sales Navigator
If you want to upgrade your free LinkedIn profile you may be confused with the different levels and options LinkedIn offers. The two main options are LinkedIn Premium Business or Sales Navigator. So which should you choose? The main thing you need to ask yourself is...
Why 10,000 LinkedIn Connections Won’t Get You A New Customer.
Having lots of connections sounds like the holy grail that will automatically get you more customers. But in reality, it doesn't matter how many connections you have. What really matters is who your connections are and if they're the right fit to actually work with...
What Is LinkedIn SSI, and What Is A Good SSI Score?
I was recently asked this question and I've heard it quite a bit recently, so wanted to address it. The LinkedIn SSI Score is essentially a metric of measuring how well you use LinkedIn through the eyes of the Algorithm. The higher you score, the better your use of...
How To Generate 20 B2B Sales Leads Per Month On LinkedIn
LinkedIn is a fantastic tool to get your business in front of more people, build relationships and initiate sales conversations (i.e. Booked Calls, which we call Sales Leads). Done properly, with the right strategy, LinkedIn is a repeatable, scalable source of new...
LinkedIn Content Marketing: Progress Not Perfection
Don't get hung up on making your content or message perfect. Here's why. Chances are if you're relatively new to utilising LinkedIn as a major part of your 2021 Marketing Plan then your follower/connection count is under 5,000. This means that with the Algorithm in...
How To Build Rapport Online
Building rapport and relationships online doesn't have to be hard or feel awkward or 'icky'. Granted, you can't read body language or pick up on the subtle cues that you normally would in person. But that shouldn't stop you from building rapport and meaningful...
Stop Seeing The Dross, Start Seeing The Relevant – Custom LinkedIn Newsfeeds
If you're fed up of seeing pointless posts of what someone had for breakfast, a training event they attended, or the latest product they're pushing out, create a custom news feed. It filters it your feed so you start seeing only what you really care about - relevant...
Marketing during COVID-19 – what to say and how to say it without sounding salesy or insensitive.
The workplace has shifted. Most of us are currently working from home and now have access to more communications channels and distractions during our working day than we usually would. This presents an excellent opportunity to double down on your marketing and start...
Top 14 Tools To Facilitate Your Businesses Move To Online During The Coronavirus Crisis
With the global pandemic unfolding, working from home has become the new normal for most of the UK’s workforce. Many traditionally ‘offline’ businesses are now finding themselves thrown in at the deep end when it comes to operating in the online world. You and your...
How Does LinkedIn Lead Generation Work?
LinkedIn Lead Generation has the highest level of sales possibilities of any digital marketing platform for B2B businesses right now - in my opinion. It's just set up for it so well. If you're not familiar with using LinkedIn to drive leads for your business, and...
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About Zest for Media
Zest For Media is a Digital Marketing Agency. We specialise in helping businesses win more customers online.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124