Blog
Marketing during COVID-19 – what to say and how to say it without sounding salesy or insensitive.
The workplace has shifted. Most of us are currently working from home and now have access to more communications channels and distractions during our working day than we usually would. This presents an excellent opportunity to double down on your marketing and start...
Top 14 Tools To Facilitate Your Businesses Move To Online During The Coronavirus Crisis
With the global pandemic unfolding, working from home has become the new normal for most of the UK’s workforce. Many traditionally ‘offline’ businesses are now finding themselves thrown in at the deep end when it comes to operating in the online world. You and your...
How Does LinkedIn Lead Generation Work?
LinkedIn Lead Generation has the highest level of sales possibilities of any digital marketing platform for B2B businesses right now - in my opinion. It's just set up for it so well. If you're not familiar with using LinkedIn to drive leads for your business, and...
Why Do I Need A Social Media Strategy? My VA / Assistant Posts on Social Media For Me.
If you have someone posting out content for your business on #socialmedia chances are at some point they will come to you saying they have run out of things to say, or what they ARE saying isn't getting enough attention or interaction (if this hasn't already happened...
LinkedIn Lead Generation Delivers Leads At A Consistent Conversion Rate of 5% – 10%
I'm going to pre-empt this by saying that yes, every profile varies, and I know, every campaign differs. However it's useful to know what you can expect when considering LinkedIn Lead Generation Campaigns as a marketing activity for the business. Content Marketing On...
Dear Marketing Manager…
I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you're trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...
How Much To Spend On Digital Marketing
This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...
Strategic vs Haphazard Social Media
A lot of the companies and organizations that I work with and talk to on a regular basis started out (maybe this is position you're in now) where they have mediocre at best results on social media marketing, and they're looking for consistent, reliable results from...
Using Digital Marketing To Retain Existing Customers (as well as find new ones!)
Converting new customers is essential for business growth, and represents 90% of the work we do for clients. However, many companies make the mistake of overlooking the valuable customers they already have and not having a Retention Strategy in place. Customer...
Top SEO Questions To Ask Your Marketing Department
Organic traffic from Google is crucial to drive more leads through your website, and keep your sales funnel full. SEO is one of the most fruitful methods to achieve this. The best SEO Marketers can, over time, catapult you onto the first page of Google, driving some...
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About Zest for Media
Zest for Media is the online home of Natalie Chappell - a digital marketing expert based in Berkshire. Natalie tailors her services to ensure the best results and takes a no-nonsense approach to SEO. No jargon, just results.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124