Blog
LinkedIn Content Marketing: Progress Not Perfection
Don't get hung up on making your content or message perfect. Here's why. Chances are if you're relatively new to utilising LinkedIn as a major part of your 2021 Marketing Plan then your follower/connection count is under 5,000. This means that with the Algorithm in...
How To Build Rapport Online
Building rapport and relationships online doesn't have to be hard or feel awkward or 'icky'. Granted, you can't read body language or pick up on the subtle cues that you normally would in person. But that shouldn't stop you from building rapport and meaningful...
Stop Seeing The Dross, Start Seeing The Relevant – Custom LinkedIn Newsfeeds
If you're fed up of seeing pointless posts of what someone had for breakfast, a training event they attended, or the latest product they're pushing out, create a custom news feed. It filters it your feed so you start seeing only what you really care about - relevant...
Marketing during COVID-19 – what to say and how to say it without sounding salesy or insensitive.
The workplace has shifted. Most of us are currently working from home and now have access to more communications channels and distractions during our working day than we usually would. This presents an excellent opportunity to double down on your marketing and start...
Top 14 Tools To Facilitate Your Businesses Move To Online During The Coronavirus Crisis
With the global pandemic unfolding, working from home has become the new normal for most of the UK’s workforce. Many traditionally ‘offline’ businesses are now finding themselves thrown in at the deep end when it comes to operating in the online world. You and your...
How Does LinkedIn Lead Generation Work?
LinkedIn Lead Generation has the highest level of sales possibilities of any digital marketing platform for B2B businesses right now - in my opinion. It's just set up for it so well. If you're not familiar with using LinkedIn to drive leads for your business, and...
Why Do I Need A Social Media Strategy? My VA / Assistant Posts on Social Media For Me.
If you have someone posting out content for your business on #socialmedia chances are at some point they will come to you saying they have run out of things to say, or what they ARE saying isn't getting enough attention or interaction (if this hasn't already happened...
LinkedIn Lead Generation Delivers Leads At A Consistent Conversion Rate of 5% – 10%
I'm going to pre-empt this by saying that yes, every profile varies, and I know, every campaign differs. However it's useful to know what you can expect when considering LinkedIn Lead Generation Campaigns as a marketing activity for the business. Content Marketing On...
Dear Marketing Manager…
I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you're trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...
How Much To Spend On Digital Marketing
This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...
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About Zest for Media
Zest For Media is a specialist LinkedIn Lead Generation Agency. We specialise in helping businesses build relationships and generate sales leads from LinkedIn.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124