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LinkedIn Content Marketing: Progress Not Perfection

LinkedIn Content Marketing: Progress Not Perfection

Don't get hung up on making your content or message perfect. Here's why. Chances are if you're relatively new to utilising LinkedIn as a major part of your 2021 Marketing Plan then your follower/connection count is under 5,000. This means that with the Algorithm in...

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How To Build Rapport Online

How To Build Rapport Online

Building rapport and relationships online doesn't have to be hard or feel awkward or 'icky'. Granted, you can't read body language or pick up on the subtle cues that you normally would in person. But that shouldn't stop you from building rapport and meaningful...

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How Does LinkedIn Lead Generation Work?

How Does LinkedIn Lead Generation Work?

LinkedIn Lead Generation has the highest level of sales possibilities of any digital marketing platform for B2B businesses right now - in my opinion. It's just set up for it so well. If you're not familiar with using LinkedIn to drive leads for your business, and...

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Dear Marketing Manager…

Dear Marketing Manager…

I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you're trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...

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How Much To Spend On Digital Marketing

How Much To Spend On Digital Marketing

This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...

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