Blog
Metrics To Measure If Your SEO Is Driving Tangible Commercial Results
Regular analysis of your website helps determine many metrics related to your SEO and digital performance. Reporting on your top performing pages, top converting keywords and areas of your website that need to be optimized for search will benefit your marketing team...
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How Digital Marketing Helps Achieve Annual Business Key Objectives
Digital Marketing has become one of the most important strategies within a business plan over the last few years. It contributes to the company turnover and brand awareness within a business. And it is an easy and effective tool to stay connected to current clients...
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Metrics to Measure Commercial Value of Social Media Campaigns
A company’s social media objectives are going to determine the type of metrics used to measure the success or failure of each campaign. For every objective set by the company, a method to measure results will be required in order to determine whether there has been a...
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Day In The Life of a Digital Marketing Expert
This week I created a series on LinkedIn called #dayinthelifeofadigitalmarketingexpert to shed a light on what digital marketing experts and digital marketing agencies actually do each week for clients to get results. Day 1... ✅Turned a series of case studies into...
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Build Your Audience Not Just a Posting Schedule
It's very easy to fall into the 'Content Trap'. Cranking out large quantities of valuable content that you 'just know' will be really important and useful for your prospects to read... only to find when you double check the Analytics, it's reached nowhere near enough...
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Industries I Have Experience In Marketing
I am asked quite a lot about the different industries that I have had experience in Marketing with in the past. There are many, and the depth of knowledge I have about a whole plethora of products and services is quite outstanding. This knowledge and experience means...
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The 8 Roles Your Social Media Manager Plays
When managing a businesses Social Media presence, there are multiple roles a Social Media Manager plays. My personal skillset encompasses each of these so I can manage my clients social media content, largely without requiring many additional resources (such as extra...
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How To Choose The Right Social Media Platform For Your Business
Choosing The Right Social Media Platform As a business owner, you instinctively know more people than ever use Social Media platforms. You therefore also know more of your customers than ever can be found there. This means a fantastic opportunity to get your valuable...
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Top 20 Most Persuasive Words To Use In Your Marketing
Getting your company brand and products/services seen and heard online fundamentally comes down to communicating the right message, to the right people, in the right place, at the right time. Actually converting that audience from seeing your ad to taking action on it...
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Want More Online Selling Opportunities? Follow The 7 Touch-Point Digital Marketing Rule.
There's an age old saying in the Digital Marketing world... Someone has to have 7 touch-points with you before they take an action What does that mean in practice? Essentially it means that someone 'typically' has to have seen you or heard from you 7 times before they...
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About Zest for Media
Zest for Media is the online home of Natalie Chappell - a digital marketing expert based in Berkshire. Natalie tailors her services to ensure the best results and takes a no-nonsense approach to SEO. No jargon, just results.
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Contact
Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124