Blog
Strategic vs Haphazard Social Media
A lot of the companies and organizations that I work with and talk to on a regular basis started out (maybe this is position you're in now) where they have mediocre at best results on social media marketing, and they're looking for consistent, reliable results from...
Using Digital Marketing To Retain Existing Customers (as well as find new ones!)
Converting new customers is essential for business growth, and represents 90% of the work we do for clients. However, many companies make the mistake of overlooking the valuable customers they already have and not having a Retention Strategy in place. Customer...
Top SEO Questions To Ask Your Marketing Department
Organic traffic from Google is crucial to drive more leads through your website, and keep your sales funnel full. SEO is one of the most fruitful methods to achieve this. The best SEO Marketers can, over time, catapult you onto the first page of Google, driving some...
Account-Based LinkedIn Lead Generation and Marketing
This is a strategic approach to Lead Generation, focussed on building awareness and relationships with specific companies based on a target list of top prospects. Oftentimes lead generation involves scatter-gunning your message to hundreds of vague and loosely...
Healthcare Client Case Study
I was recently brought in to a healthcare organisation to assist with their marketing efforts and meet their quarterly goal to increase awareness amongst NHS Trusts, boost referencability, and educate decision makers what the groundbreaking software could do to benefit their organisation.
CRM Software – Which is the best and why?
CRM Software is essential for any business focussed on growth. When talking to business owners we often hear that their primary goals are more exposure, more leads and more customers.
Metrics To Measure If Your SEO Is Driving Tangible Commercial Results
Regular analysis of your website helps determine many metrics related to your SEO and digital performance. Reporting on your top performing pages, top converting keywords and areas of your website that need to be optimized for search will benefit your marketing team...
How Digital Marketing Helps Achieve Annual Business Key Objectives
Digital Marketing has become one of the most important strategies within a business plan over the last few years. It contributes to the company turnover and brand awareness within a business. And it is an easy and effective tool to stay connected to current clients...
Metrics to Measure Commercial Value of Social Media Campaigns
A company’s social media objectives are going to determine the type of metrics used to measure the success or failure of each campaign. For every objective set by the company, a method to measure results will be required in order to determine whether there has been a...
Day In The Life of a Digital Marketing Expert
This week I created a series on LinkedIn called #dayinthelifeofadigitalmarketingexpert to shed a light on what digital marketing experts and digital marketing agencies actually do each week for clients to get results. Day 1... ✅Turned a series of case studies into...
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About Zest for Media
Zest For Media is a specialist LinkedIn Lead Generation Agency. We specialise in helping businesses build relationships and generate sales leads from LinkedIn.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124