Blog
Account-Based LinkedIn Lead Generation and Marketing
This is a strategic approach to Lead Generation, focussed on building awareness and relationships with specific companies based on a target list of top prospects. Oftentimes lead generation involves scatter-gunning your message to hundreds of vague and loosely...
Healthcare Client Case Study
I was recently brought in to a healthcare organisation to assist with their marketing efforts and meet their quarterly goal to increase awareness amongst NHS Trusts, boost referencability, and educate decision makers what the groundbreaking software could do to benefit their organisation.
CRM Software – Which is the best and why?
CRM Software is essential for any business focussed on growth. When talking to business owners we often hear that their primary goals are more exposure, more leads and more customers.
Metrics To Measure If Your SEO Is Driving Tangible Commercial Results
Regular analysis of your website helps determine many metrics related to your SEO and digital performance. Reporting on your top performing pages, top converting keywords and areas of your website that need to be optimized for search will benefit your marketing team...
How Digital Marketing Helps Achieve Annual Business Key Objectives
Digital Marketing has become one of the most important strategies within a business plan over the last few years. It contributes to the company turnover and brand awareness within a business. And it is an easy and effective tool to stay connected to current clients...
Metrics to Measure Commercial Value of Social Media Campaigns
A company’s social media objectives are going to determine the type of metrics used to measure the success or failure of each campaign. For every objective set by the company, a method to measure results will be required in order to determine whether there has been a...
Day In The Life of a Digital Marketing Expert
This week I created a series on LinkedIn called #dayinthelifeofadigitalmarketingexpert to shed a light on what digital marketing experts and digital marketing agencies actually do each week for clients to get results. Day 1... ✅Turned a series of case studies into...
Build Your Audience Not Just a Posting Schedule
It's very easy to fall into the 'Content Trap'. Cranking out large quantities of valuable content that you 'just know' will be really important and useful for your prospects to read... only to find when you double check the Analytics, it's reached nowhere near enough...
Industries I Have Experience In Marketing
I am asked quite a lot about the different industries that I have had experience in Marketing with in the past. There are many, and the depth of knowledge I have about a whole plethora of products and services is quite outstanding. This knowledge and experience means...
The 8 Roles Your Social Media Manager Plays
When managing a businesses Social Media presence, there are multiple roles a Social Media Manager plays. My personal skillset encompasses each of these so I can manage my clients social media content, largely without requiring many additional resources (such as extra...
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About Zest for Media
Zest for Media is the online home of Natalie Chappell - a digital marketing expert based in Berkshire. Natalie tailors her services to ensure the best results and takes a no-nonsense approach to SEO. No jargon, just results.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124