Blog
Why Do I Need A Social Media Strategy? My VA / Assistant Posts on Social Media For Me.
If you have someone posting out content for your business on #socialmedia chances are at some point they will come to you saying they have run out of things to say, or what they ARE saying isn't getting enough attention or interaction (if this hasn't already happened...
LinkedIn Lead Generation Delivers Leads At A Consistent Conversion Rate of 5% – 10%
I'm going to pre-empt this by saying that yes, every profile varies, and I know, every campaign differs. However it's useful to know what you can expect when considering LinkedIn Lead Generation Campaigns as a marketing activity for the business. Content Marketing On...
Dear Marketing Manager…
I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you're trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...
How Much To Spend On Digital Marketing
This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...
Strategic vs Haphazard Social Media
A lot of the companies and organizations that I work with and talk to on a regular basis started out (maybe this is position you're in now) where they have mediocre at best results on social media marketing, and they're looking for consistent, reliable results from...
Using Digital Marketing To Retain Existing Customers (as well as find new ones!)
Converting new customers is essential for business growth, and represents 90% of the work we do for clients. However, many companies make the mistake of overlooking the valuable customers they already have and not having a Retention Strategy in place. Customer...
Top SEO Questions To Ask Your Marketing Department
Organic traffic from Google is crucial to drive more leads through your website, and keep your sales funnel full. SEO is one of the most fruitful methods to achieve this. The best SEO Marketers can, over time, catapult you onto the first page of Google, driving some...
Account-Based LinkedIn Lead Generation and Marketing
This is a strategic approach to Lead Generation, focussed on building awareness and relationships with specific companies based on a target list of top prospects. Oftentimes lead generation involves scatter-gunning your message to hundreds of vague and loosely...
Healthcare Client Case Study
I was recently brought in to a healthcare organisation to assist with their marketing efforts and meet their quarterly goal to increase awareness amongst NHS Trusts, boost referencability, and educate decision makers what the groundbreaking software could do to benefit their organisation.
CRM Software – Which is the best and why?
CRM Software is essential for any business focussed on growth. When talking to business owners we often hear that their primary goals are more exposure, more leads and more customers.
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About Zest for Media
Zest For Media is a Digital Marketing Agency. We specialise in helping businesses win more customers online.
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Zest For Media Marketing Ltd
Unit 2 Station Yard, Station Road, Hungerford, Berkshire. RG17 0DY
natalie@zestformedia.com
07786446124