Dear Marketing Manager…

Dear Marketing Manager…

I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you’re trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...
How Much To Spend On Digital Marketing

How Much To Spend On Digital Marketing

This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...