by Natalie | Mar 28, 2020 | Digital Marketing Agency
The workplace has shifted. Most of us are currently working from home and now have access to more communications channels and distractions during our working day than we usually would. This presents an excellent opportunity to double down on your marketing and start...
by Natalie | Mar 2, 2020 | Digital Marketing Agency
I get it, being a marketing manager is like being a master of all trades. There is so much expected of you, you’re trying to be a master of them all, so there is so much responsibility on you and expectation to manage offline events like seminars, conferences,...
by Natalie | Feb 24, 2020 | Digital Marketing Agency
This is a discussion that came up in a business meeting I attended today. The question was how much should I spend on digital marketing? And the question answered simply is 10% of your overall turnover for the year, or your anticipated turnover for the year. So if you...
by Natalie | Feb 10, 2020 | Digital Marketing Agency
Converting new customers is essential for business growth, and represents 90% of the work we do for clients. However, many companies make the mistake of overlooking the valuable customers they already have and not having a Retention Strategy in place. Customer...
by Natalie | Jan 17, 2020 | Digital Marketing Agency
This is a strategic approach to Lead Generation, focussed on building awareness and relationships with specific companies based on a target list of top prospects. Oftentimes lead generation involves scatter-gunning your message to hundreds of vague and loosely...
by Natalie | Jan 15, 2020 | Digital Marketing Agency, SEO, Social Media
I was recently brought in to a healthcare organisation to assist with their marketing efforts and meet their quarterly goal to increase awareness amongst NHS Trusts, boost referencability, and educate decision makers what the groundbreaking software could do to...
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