Copywriting 101

by | Jun 8, 2016

Copywriting is one of the most powerful selling techniques out there today. The words on the page still have a great impact on how we feel and think about a company, product, or service - ultimately helping us to decide whether to buy it or not.

Making sure you get your copy right is crucial to making that sale.

Here's a few key tips to make sure you're on the right track:

Create a connection between the content and the real world. People want to feel connected to the product/service/company and their life. This way they can relate to it better, and thus are more inclined to buy. Relate to their problem, scenario, needs, and wants. Try to answer these in your copy.
Be casual, fun, interesting. No-one wants to read dragging content. Adding a touch of casual and humorous content is always a great way to spark peoples interest.
Section it into manageable chunks. Reading pages of block text is tedious, and potential customers will click away at the very sight of it. Instead, chunk your copy into shorter, more manageable chunks.
No-one cares about you, they care about themselves. This is one of the single most important things in copywriting. Nobody cares you've been around for 25 years, or that Joe Bloggs owns the company. People love to talk about themselves, and figure out what THEY can get out of this deal. So make it all about them, NOT YOU.
AIDA Formula. Attention, Interest, Desire, Action. The key formula to copywriting success.
Create a 'bob' profile of your customer. Know who they are, and what they will relate to.
Appeal to their emotions. People buy more often based on feeling or emotion, than logic and rationale.
Say it out loud. Wherever you would naturally emphasize a point, put it in bold, italics or underline.
Use the P.S, P.P.S, P.S.S - people really do read this. Use it to your advantage to persuade them to buy. For example include a special discount, of offer e.g. 'If you're having second thoughts, I offer a 90 day money back guarantee."
Talk like you do in real life - people can relate far more. Nobody likes stuffy corporate talk.

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