CRM Software – Which is the best and why?
CRM Software is essential for any business focussed on growth. When talking to business owners we often hear that their primary goals are more exposure, more leads and more customers.
CRM software is an invaluable asset tool to assist with this, and we often see it as a key differentiator between businesses that successfully take the sales leads we generate for them and convert them into wins, and those that let them sit there for months
until they go dead.
But with so many options available to you, which is the best?
We have focused our list of top CRM systems on usability, affordability and easy implementation.
Ultimately, the goal of having a CRM in place is to track sales leads, manage customer relationships, increase new customer wins and boost marketing productivity.
Our Top 4 CRM Systems
Zoho is a great tool. They offer multiple packages and customisable options, so you can grow with the tool, as your business grows. Zoho also offers many sales and marketing features, for example you can link Zoho to your website and social media platforms and track information such as; users website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more.
Pricing: Free version, Standard ($12/month), Professional ($20/month), Enterprise ($35/month).
HubSpot offers a completely free version of its CRM software. It includes all of the basic features provided by CRM software, allowing you to keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of
that data in a detailed dashboard (visible to all team members). If you are already a user of HubSpot Sales, then you can also use this CRM software to boost your inbound sales. Another great feature is that HubSpot offers several integration options with apps like SalesForce, Shopify and Microsoft Dynamics.
Pricing: Free of costs.
SalesForce is one of the biggest and most widely used CRM software on the market. SalesForce offers a basic edition called Lightning Essentials. This package provides the user with an advanced contact manager that includes email integration and follow-up reminders. It also includes a lot of options for integration and customisation. If you are looking to invest a little heavier into Salesforce you can also gain access to Salesforce Marketing and their user training academy. There is no limitation on how vast the Salesforce platform can be for your business, but we often think if you are going to take the plunge and use this platform, try out the smaller packages first and only commit to what you need. That way you can allow it to grow with your business.
Pricing: Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.
Pipedrive is a commonly used and easy to implement CRM software. This ‘ready to use’option, allows you to track all sales and marketing activity, and gain valuable financial insights with ease, whilst providing live business updates on a bespoke dashboard designed for each department of the business.
Pipedrive offers many additional benefits such as a free trial to discover if this is the right CRM for you, and several integration options including email marketing, accounting and customer support platforms. Pipedrive and its many integrated applications can be managed through mobile devices and desktop, allowing employees easy access both inhouse and remotely
Pricing: Essential ($12.50/month/user), Advanced (24.90/month/user), Professional ($49.90/month/user), Enterprise ($99/month/user). Discounted annual payments optional.
We hope this article has helped you narrow down the search for a CRM software. With thousands on the market it can be a difficult decision to make.