How Professional Social Media Management Can Help Grow Your Business.

by | Aug 14, 2017

9/10 Businesses have a presence on at least one of the Social Media platforms today.

But the first problem is that businesses often forget to look at what actual results that presence is actually driving for their end goal.

This is one of the first questions we ask business owners and managers who approach us about managing their digital marketing activities.

Looking beyond the number of followers, and drilling into Conversion Rates, Engagement Metrics, and Website Insights.

Oftentimes the bemused look on the face of the business owner or manager when we ask this question kinda says it all.

All too regularly we see businesses posting blind and bland content onto Facebook, just because someone told them to or they read it somewhere.

There is absolutely zero point in blindly doing anything on Social Media, unless it is going to work for your business. Point blank.

Now, the second problem we see is that often Social Media is seen as of secondary importance to Traditional Media, through the eyes of management. The amount of planning, effort and analysis that goes into traditional media is not equalled on Social Media. The latter is simply left to the admin assistant or intern to manage, and then when it doesn't deliver immediate results, is canned or left to go stale.

We are living in 2017, and Social Media (be it Facebook, Instagram, Twitter, Snapchat, YouTube or Pinterest) are all key players. If you want to get your message into the eyes and ears of your prospects (be that B2B OR B2C (it works for both) you need to invest your time and budget into doing Social Media properly. And yes, that means getting a professional social media marketer to do it for you.

Someone who knows the ins and outs of every platform, and how to maximise the effects of your strategy. For example, we know the correct times to post when most users are online (and thus get your message seen by more people), what types of posts get the most engagement and which fall flat (tip: this is often photos or video), cleverly inserting calls-to-action within the post, and driving prospects down well-thought-out marketing funnels from discovery through to purchase.

I promise you, once you hire a professional, you'll wonder how you ever coped before!

If you still need some convincing, consider these benefits:

  1. Build Brand Awareness. Getting your name in-front of the massive audience that's online is a great way to build
  2. Forge Relationships With Customers (both new and existing). Getting involved in conversations
  3. Gives You Insights Into Your Competitors
  4. Establish Your Credibility and Showcase Expertise

So are you now looking for a Pro? We offer Social Media Management Services here at Zest For Media, and since you found value in this article, why not give us a try?!

Visit our website here - or email Natalie at

Get in Touch