Inside The Facebook EdgeRank Algorithm

by | Jan 24, 2017


Here's an interesting fact/stat for you - every time you post an update on Facebook, only 6% of your audience actually ever sees it.

Why? Facebook EdgeRank is why.

After Facebook grew to over 1bn daily users, it got flooded with content, and users were swamped with too much information updating in their feed every second. So how does Facebook decide which content to show to these users, and more importantly, which content not to show? Well, it built and implemented a fancy algorithm (kinda like Google - but known as EdgeRank) that makes the decision based on the below 3 criteria. If you want your content to get seen, you need to pay attention to these criteria, and optimise/strategise accordingly.

So here they are:

Affinity Score - This score is based on the amount of previous engagement that person has had with your content (likes, shares, comments). Friend distance to you (friend, or friend of a friend).

Edge Weight - 1 Action = 1 Edge. The more actions/edges you get on your content, the higher chance you have of showing up on news feeds. Comments are worth more actions/edges than likes.

Time Decay - Age of update. The newest content has a far better chance of ranking in news feeds than older content.

So basically in order to stand the greatest chance of getting your content seen by your followers on Facebook you should; garner engagement with your content as much as possible (get likes, shares, comments etc), and consistently publish new and fresh content to ensure the time stamps are regular and current/new.


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