Healthcare Client Case Study

by | Jan 15, 2020

I was recently brought in to a healthcare organisation to assist with their marketing efforts and meet their quarterly goal to increase awareness amongst NHS Trusts, boost referencability, and educate decision makers what the groundbreaking software could do to benefit their organisation. 

Our work together comprised of three key elements - LinkedIn Lead Generation and Content Marketing, SEO, and Content Marketing. 

Using LinkedIn I began to connect with and initiate dialogue with key decision makers with NHS Organisations to get the organisation a ‘foot in the door’. 

A Social Media Strategy was developed with a content calendar and a content bank developed containing rich, valuable articles that explained key benefits and features of the software alongside promoting key events the directors took part in. Management of Social Media channels involved distributing the articles online, holding conversations and interacting with prospects, and tracking conversations regarding the problems the software solved, forwarding relevant prospects further information where possible, as well as passing on these potential leads onto the Sales Director. 

SEO was used to bring the website up to date and rankworthy in search engines for the keywords that accurately represented the software and problems it uniquely solves. 

My work with the healthcare company resulted in a 70% increase in unique visitors of the company page and posts, 801% increase in Impressions, and 143% increase in Engagement Rates. The work also resulted in greater visibility of the company overall and increase in sales opportunities. 

“Natalie has achieved more in 3 months working here than we have achieved in 3 years previously in our Marketing Department”

“I’m pleased to recommend Natalie for her digital marketing expertise. I found her to be positive, proactive, energetic, helpful and very knowledgeable on her subject.”

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