Marketing Is Not Sales.

by | Aug 16, 2017

While I understand that the two are inherently interlinked, there is a subtle yet distinct difference.

Marketing is essentially all about raising awareness of your company, product, or service in the marketplace and getting more people to know about it. Through greater exposure and reputation building people then begin to know, like and trust your brand and thus eventually will buy from it. It's basically the process leading up to the sale but not the actual sale.

If you think about it using the old saying 'you can bring a horse to water, but you can't make him drink it', that definitely applies here. Marketing is the process of designing and putting up big signs pointing the horse in that direction, and showing him all of the great reasons why that watering-hole is the best one around and why he should visit it. But it isn't making him drink it.

Sales however is the all important end purchase. Sales is the bit salespeople are experts at. They expertly know how to expertly encourage the horse to drink the water once he has reached the watering-hole.

The two feed in to each other of course, but they have their own distinct roles.

Ultimately a marketing professional spreads the word about your brand to the wider population and plants the seed in their mind of why they should choose your company/product/service, but it is up to you or your sales team to convert the leads into purchases.

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