Pinterest SEO – Using Pinterest As A Search Engine

by | Sep 10, 2018

Pinterest SEO is a real thing. It might surprise you to know that Pinterest is an under-utilised gem in the world of search engine platforms and SEO. More than 2 billion searches are being conducted on Pinterest every month so if you're not using it, you're missing out on a huge opportunity.

Link building, authority growth, increasing traffic to your website, and keywords all play a role in making this social media platform an excellent SEO tool.

Consider setting up your own business Pinterest account. Within the first week you will see the value it can bring to your SEO strategy, trust me.

Not only will you be pleasantly surprised at the significantly increased amount of traffic Pinterest will bring to your website, it's SEO value will rise considerably.

So how do you effectively utilise Pinterest for SEO benefit?

1) Claim Your Website.
Confirming your website address gets you more exposure on the platform. Your pins are shown to more people and therefore more opportunities to get your profile and website seen and clicked on. Claimed websites also have a profile picture added next to them which increases the visibility and appeal. With a claim website also comes access to analytics, allowing you to see what's working so you refine and improve your strategy for success.

You can claim your website by adding a piece of html code to your website header tag. Take it a step further by adding the Pinterest tag to set up conversions, audience segmentation and performance reports.

2) Create a Business Account.
When you set up your account, make sure you convert it into a Business account. By doing so, you can access Analytics and the Advertising tool to really make your Pinterest strategy successful.

3) Fill In All Relevant Sections of Your Profile.
Having an updated logo, description and website link makes your profile more professional and visible in search with a higher chance of someone saving one of your pins.

4) Use Keyword Rich Descriptions.
When you save a pin from a website or upload your own from a device, make sure you add a 500 character detailed description to help users find and save your pins.

Use guided search to help you automatically generate the most used keywords. Guided search helps users narrow their options and find pins that are the most relevant to them. By adding extra words to their initial search e.g. 'Office Interior Design' becomes 'Modern Office Interior Design'. Add these extra detail keywords to the ones you are currently using to describe your pins.

5) Organise Your Boards
How you organise your boards helps to tell Pinterest’s search engine how you want it to categorise your products. It is also the first thing users see when they click onto your profile, so it's worth making sure you organise them in a way that makes sense and is appealing.

Create a Board for each product category. For example if you were a digital agency you might want to organise your boards into three categories e.g.: Web Design, Hosting, and Digital Marketing.
Get your proportions right. Use Canva to create custom graphics that are perfectly proportioned to the right Pinterest dimensions.

Make the most of Pinterest both for Social Media and SEO advantages. Use the above 5 tips to get you on the right track for success. If you have any further questions email me at natalie@zestformedia.com or find out more by looking at my SEO Services page.

Get in Touch