Podcasting… The New Marketing Wave?

by | Oct 24, 2018

Audio is quickly becoming one of the most efficient ways of engaging with content in today's world.

With the rise of Amazon Alexa and our ever-growing to-do lists, there is a real need for us as humans to be entertained, informed, and educated without being glued to a screen. Podcasts are something you can listen to in the background at your office, while you're driving, out for a morning run, or even while you're doing your weekly shop. It's efficient because it doesn't interfere with your day. You don't have to be glued to a screen. It just plays in the background.

Why is it useful for business owners and managers as a marketing tool? Think of audio as a friend in your ear offering you advice, giving you a laugh, or educating you about the latest trends and 'must-haves'. You're more likely to listen this (and so are your potential customers) than traditional marketing such as watching a tv ad, for example. You can have a genuine conversation rather than just a one-time picture advert.

Now chances are you've got a Social Media presence, even if it's just the odd post here and there. But have you considered Podcasting?

If not, I HIGHLY recommend you look into it.

I believe it's so up and coming that it will be the next wave of marketing.

Podcasting doesn't have to be complicated or uber fancy. It CAN just be you in your office with your PC and Quicktime, recording the audio of you through the built-in microphone, talking through your latest blog post, interviewing a member of your team, or having a conversation around a new hot product. That's all I do, and it works really well.

Submit this to Soundcloud and iTunes, upload a high quality thumbnail image, and an accurate description, and you're off!

You can then promote and distribute that podcast across your Social Media to give you extra content, and open up a new set of followers from the podcasting world.

So... are you on board?

Listen to my Marketing Podcast 'The Realistic Marketer' here -> https://itunes.apple.com/gb/podcast/the-realistic-marketer-podcast/id1436986165?mt=2

If you're interested in a quick chat about what I've been up to with Podcasting and any recommendations I have, give me an email at natalie@zestformedia.com

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