Search Engine Optimisation (SEO)
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What is SEO?
People are searching for the products/services your company provides. If your website is buried on Page 25 of Google no-one can see it, no-one can get in touch and you’re potentially losing leads every month.
SEO is a technical process that uses tried-and-true methods to improve the page and position of your website so when a prospect searches for the products/services you offer, you show up front and centre.
Do I Need SEO?
Your competitors are competing against you to nab that prospect that’s searching for what your company offers.
In order to stand a chance of getting visibility to that prospect, you need to be front and centre on the first page of their search (i.e. on the first page of Google).
To do that, you need to know and comply to Google’s 200+ Ranking Criteria, follow their best practices for 2020, and demonstrate why you are worthy of ranking on Page 1.
That’s what SEO Experts do for you.
How Does SEO Work?
The Zest For Media Team are all Google Certified SEO experts.
That’s important as we have seen many honest businesses have their Google Rankings drop off a cliff as a result of uncertified “SEO agencies” cutting corners to try and deliver rankings cheaply and in the quickest time possible. Not only do these types of results fade fast, they often leave lasting negative effects for the business.
Common problems include; not really knowing what they’re doing, not explaining how SEO works and what they’re doing for you in a way that you can actually understand and interpret so you are left feeling uneasy and confused, and using black hat bad SEO techniques that Google penalises your website for using.
We’re different. With our certified expertise, we use only tried-and-true long lasting, effective SEO strategies to consistently move your website up the rankings organically.
We combine both Onsite and Offsite SEO to improve your Google rankings.
Onsite SEO means reviewing and tweaking your website content from a technical perspective to make sure it not only complies with Google’s 200+ ranking signals, but excels at them.
Offsite SEO involves building your overall online presence and coverage online to gain greater visibility of your site and improve it’s overall link profile.
“Natalie from Zest Media, has been invaluable when supporting me with SEO for my new business. It was important for me to be able to manage the SEO myself and Natalie has explained complicated systems in an easy to understand manner so that I could implement the changes myself.
In a short space of time, I feel much more confident about SEO and how to improve this with changes that will make the greatest impact. I would highly recommend Natalie.”
Gina – Managing Director