The Differences Between LinkedIn Premium Business & Sales Navigator

by | Mar 29, 2021

If you want to upgrade your free LinkedIn profile you may be confused with the different levels and options LinkedIn offers.

The two main options are LinkedIn Premium Business or Sales Navigator.

So which should you choose?

The main thing you need to ask yourself is what are you using LinkedIn for? And what is your ultimate goal or objective that you want to get out of upgrading your profile. This should help you decide which subscription you will need, as they are each geared towards helping you achieve certain objectives.

In terms of price, LinkedIn prices in $:

  • LinkedIn Premium Business: $59.99/month
  • LinkedIn Sales Navigator Professional: $79.99/month

Now let's get into the features and benefits of each.


LinkedIn Premium Business

LinkedIn Premium Business









The ability to send 15 InMail Messages to anyone on LinkedIn, even if you're not connected opens up the entire LinkedIn database to you. Connect with any prospect, any time.

Business Insights enables you to gather intelligence on whether a business is looking to grow and any trends in their industry that you may wish to use as conversation starters or filtering criteria for prospecting.

View Online Video Courses to learn new skills.

See Who's Viewed Your Profile to start conversations with people who have already found you and may be interested in a conversation.

Remove Searching/Browsing limitations of the free version of LinkedIn and find and unlimited number of new prospects.

Career Insights enables you to see how you compare to others in your industry and sector.


LinkedIn Sales Navigator


LinkedIn Sales Navigator









Designed to specifically support prospecting and sales capabilities on LinkedIn, Sales Navigator is my personal favourite tool.

Offering some similar features to LinkedIn Business (Who's Viewed Your Profile, Unlimited People Browsing, and InMail Messaging), Sales Navigator gives you more InMails, focusses more on giving you insights into prospects, enhanced filtering of prospects, and automatically shows you new people that fit your criteria.

Advanced Search Filtering enables you to be hyper targeted in your qualifying process, making sure only the right fit prospects get through. Saving wasted time on the wrong customers for your business.

20 InMail Messages per month enables you to start conversations with potential customers, even if you're not yet connected, shortening the time to get your message across.

Sales Insights provides you with intelligence about your prospects that you can utilise as part of your introductory messaging to build instant rapport.

Lead Recommendations presents other prospects that meet the criteria you have selected, saving precious time prospecting for new potential customers.

Personally I always recommend Sales Navigator over Premium Business as I work with clients to increase their sales revenue by generating highly targeted B2B leads and this software provides unrivalled capabilities to do that, beyond that of Premium Business.

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