Top 20 Most Persuasive Words To Use In Your Marketing

by | Feb 26, 2019

Getting your company brand and products/services seen and heard online fundamentally comes down to communicating the right message, to the right people, in the right place, at the right time.

Actually converting that audience from seeing your ad to taking action on it is the hardest part, and the most important.

When we communicate with our audience, we need to think about the language they speak, what tone resonates most with them, and what will encourage them to take action. For example, some people speak in a more direct manner and like communications to get straight to the point quickly, others like to feel like they're going on a journey and being walked through the process.

It's all about who our audience is, and the wording we use to talk to them in a way that is relatable to them.

There have been many studies on what typically works best, what words to use, how long sentences should be, how long copy needs to be etc. Various reviews of on-page copy and online marketing messaging have given us an insightful indication as to what wording is likely to perform best.

Here are the universal Top 20 most persuasive words to use in your Marketing.

  1. Suddenly
  2. Now
  3. Announcing
  4. Introducing
  5. Improvement
  6. Magic
  7. Offer
  8. Quick
  9. Compare
  10. Bargain
  11. Amazing
  12. Sensational
  13. Remarkable
  14. Revolutionary
  15. Starting
  16. Miracle
  17. Easy
  18. Wanted
  19. Challenge
  20. Hurry

Now think about ways you can tweak or reinvent your Marketing communications and messaging to incorporate some of those words. Let me know what difference it makes to your results!

To take it a step further, I can create a full Social Media Strategy for your business so you have a robust plan of how you are going to meet your goals from LinkedIn and Facebook, starting with your current messaging. To talk to me about creating a Social Media Strategy for your business, send me a direct message or email me at

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