What’s your Engagement Rate like?
Oftentimes I see and hear people getting very excited about having thousands of followers on Twitter, which I admit, can seem like a lot, and can appear pretty impressive. The important thing to look at though, is how engaged these followers really are.
Practically speaking, it is of very little use to your business having 5,000 followers if no-one likes, comments, shares, or clicks on your content. Let's face it, you may as well have 0 followers, because you're shouting in an empty room. What you actually need is reach to more people (from likes and shares), generate discussion around your products/services (comments), and encourage people to find out more and BUY (click links).
One simple way to test how engaged your followers are (or your competitors), is to scan through your Twitter page, Facebook profile, or Instagram account, and make a mental note of how many likes, comments, shares etc you are getting, on average, per post. If each post has 0 of the above, you may need to reevaluate your content or consider reviewing your followers, if it's above 1 or 2 you're doing average, and anything above that you're doing well. Checking your Google Analytics can also show you how many hits your website has had from your Social Media (tip - look at the ‘Acquisition’ tab to view this).
With this information in hand, you can begin to get a picture of how effectively your social media profile is performing for your business, based on how engaged your followers are, and what this is generating for your business. If you think you could do with an expert eye to take a look at some of the ways you can work on improving your engagement rate, chat to me at firstname.lastname@example.org to find out how.